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Snugglebum Snugglebum was born of a dream to create a range of sleepwear made from fabric that wasn’t stiff or scratchy and in a design that didn’t twist or ride up while sleeping.  In continuing our dream to provide beautiful sleepwear for babies and children. The high quality and workmanship applied to each and every Snugglebum product will ensure your child outgrows the sleepwear long before the sleepwear outgrows them! Designed in Melbourne, Australia.